Agents using Thomas Cook’s trade information website thomascookworld.com should benefit from the introduction of a new feature offering easy access to essential information.

The Ask Thomas feature will send agents brief answers to any enquiries they should make and also provides links to further additional information.

It is hoped the new service will lead to a reduction in handling and hold times at Thomas Cook call centres.

Agents can then rate the usefulness of the information provided and give additional feedback which will then be used to further improve the service.

Thomas Cook director of commercial relations Marc Bennett said: “With this new service, agents can be confident that they have fingertip access to knowledge specifically tailored to meet their needs swiftly and effectively, while agents will find it easier to handle enquiries.”