Airside car transfers will be made available to premium British Airways passengers who are at risk of missing their connection at Heathrow.
The Premium Transfer Drive service will be offered to first and business class passengers or silver and gold executive club members connecting from UK domestic flights onto international services at the London hub.
Passengers will be tracked and where there is a risk they will miss their connection, BA will provide an ‘airside’ car transfer between one flight and the next.
A message will also be sent to the inbound aircraft so the cabin crew can inform the passenger that a car will be waiting to transfer them between flights.
BA’s new director of brand and customer experience, Carolina Martinoli, said: “Missing a connection is one of the most stressful situations a customer can experience, so helping them through that journey and keeping them informed is critical.
“The new premium transfer service will enable us to identify customers who are at risk of missing their onward flight, and proactively arrange to collect them by car, whisking them directly to their next flight.”
She added: “We’re already receiving great customer feedback from customers who have benefitted from the new service and as wifi is introduced on our aircraft, we’ll also be able to use that to communicate directly with customers about their onward flight.”
Wifi is being introduced across BA’s long-haul and short-haul fleets over the next two years.