Savvi Travel is poised to open its fourth store in the run up to Easter.
The new branch will be in Hitchin in Hertfordshire, on the main high street, and is due to open on March 26.
A customer open evening is planned for April 12.
The travel agency, which started in 2011, already has branches in Oakham, Rutland; Olney, Buckhamshire; and Ampthill, Bedfordshire, and specialises in tailormade and longhaul holidays. It is a member of The Travel Network Group.
Managing director Dave Batley said the shop would boast a similar look and feel to its other branches and is expecting good footfall as a result of its prime location.
The company is looking to recruit two full-time and two part-time staff for the shop.
Batley added that he had not ruled out further openings in future, with all branches funded by the business rather than from outside investors.
“We have invested everything back into the business and if the right opportunity comes along for another shop, we’ll look at it,” he added.