Tunisia launches advertising campaign three years on from Sousse massacre

An advertising campaign to promote Tunisia as a tourist destination has been launched almost three years after 38 holidaymakers were killed in a terrorist attack in Sousse.

The Tunisian National Tourist Office is using the tag line ‘It’s time for Tunisia’ in promotions which will run until the end of the year.

Thomas Cook resumed flights to Tunisia from Birmingham, Manchester and Gatwick in February, added Glasgow in April and will add Stansted and Newcastle this month.

Tui re-started flights earlier this month to Hammamet from Birmingham, Bristol, Gatwick and Manchester.

The resumption of holiday flights came after the Foreign and Commonwealth Office relaxed restrictions on travel to much of the north African country.

However, a state of emergency imposed in November 2015 is still in effect, having last been extended in March by seven months.

The TNTO UK advertising campaign covers social media, with digital activity across Facebook, Instagram and YouTube, plus advertorials in women’s magazines.

An ‘out of home’ campaign is due to run from September.

Creative themes highlighting different aspects of Tunisia’s culture, spectacular scenery and the diversity of its holiday experiences are linked by the ‘It’s time for Tunisia strapline.

TNTO Director Wahida Jaiet said: “We are delighted that British tourists have returned to Tunisia.

“Tour operators are reporting strong sales and we thought it was time to start showing our British guests what Tunisia has to offer, beyond its beaches.

“I think people will be surprised by just how much there is to see and do in Tunisia.”

Tunisia hopes to attract 80,000 UK visitors this year – a fraction of the 440,000 who visited in 2014.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.