TV exposure has helped boost trade bookings for Uniworld Boutique River Cruises.
The company reported a “phenomenal response” to its India itinerary being featured in the first two episodes of Susan Calman’s Cruise of a Lifetime, screened earlier this month on Channel 5.
A year-on-year comparison of the company’s UK trade bookings data for the fortnight after the two one-hour episodes showed a 288% rise in revenue and a 246% increase in passengers booked via the travel trade.
Uniworld created a trade-specific campaign around the screenings to encourage agents to watch, and encourage their clients to do the same.
The operator is continuing to encourage agents to use the two episodes available on my5.com as a sales tool.
A stand-alone India brochure, social media tiles, newsletter templates and an introductory offer for the 15-day India’s Golden Triangle and the Sacred Ganges itinerary for 2026 are still available.
UK and Europe managing director Chris Townson said: “Susan and the TV production team did an amazing job of bringing this incredible India itinerary to life, with all its colour, noise, spirituality and incredible welcome, in a way that was moving, insightful, funny and engaging. It’s no surprise we’ve had such a fantastic response.
“For agents, there is no better tool that to watch it on catch up, and encourage your clients to do the same, as there is still plenty of opportunity to convert some great business.
“Our partners who have done that, and used the supporting materials we provided, have seen brilliant return, tapping into increasing appetite for bucket list travel and longer, more immersive holidays.
“This itinerary allows guests to travel at the pinnacle of style, luxury and comfort, seeing the showstoppers but also reaching parts of India that so few tourists visit. Add in a rail journey on the Maharajas’ Express, and you have the ultimate India experience.”