A senior executive at ITV is joining Wizz Air as an independent non-executive director as the carrier steps up its digital footprint.
Maria Kyriacou is president of International ITV Studios, overseeing production companies across Europe and Australia, its growing US business and international distribution arm ITV Studios Global Entertainment.
She previously held a number of positions with The Walt Disney Company over 15 years, culminating in the role of senior vice president digital media distribution EMEA.
She replaces Thierry de Preux, who is retiring as a director of the central and eastern European low cost carrier after six years.
The airline’s chairman William Franke said: “I am delighted that Maria Kyriacou has agreed to join the board of Wizz Air.
“Wizz Air has always been a digital-focused business with more than 96% of sales coming through the company’s website, wizzair.com, one of the world’s top ten most visited airline websites.
“As Wizz Air moves into the next phase of its digital development with the appointment of its recently-announced new chief digital officer, Maria will bring to the board first-hand experience of leading a business in a sector that has seen a significant digital shift and which has been at the sharp end of changing customer tastes and the emergence of major digital outlets.”