Denmark’s hygge effect is making its mark as the Scandinavian country becomes a top five winter holiday destination from the UK.
Spain, France, Italy and Croatia are the most popular spots this winter, according to research by self-catering operator Novasol.
However, Denmark is the most popular holiday destination in the Nordic region, completing the top five, with Portugal dropping out of the top ten altogether.
While most people want to head off in search of sun, many British holidaymakers prefer to discover countries such as Norway, and Germany, the sixth and seventh most popular destinations in the winter months.
Self-catering holidays to the Netherlands (8th), Switzerland (9th) and Belgium (10th) are also proving more popular this year.
Sales of self-catering holiday homes in Spain are up 15% on the previous year.
Booking data reveals the Spanish regions of Andalusia and Valencia as the top two most popular, with bookings of holiday homes across the Valencian region up 36% on last year.
The research also revealed the Croatian regions of Split-Dalmatia and the Istria County as popular spots for Britons this winter, with bookings up 21% and 39% respectively.
Novasol general manager Alex Stuart said: “Whilst Spain continues to dominate, Italy and Croatia are both proving incredibly popular this winter season and we expect this trend to continue.
“Our booking data shows that whilst many Brits are heading to warmer climes, many others are looking to explore destinations across western and northern Europe with Denmark proving an increasingly popular destination amongst Brits looking to enjoy a self-catering holiday.”
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