Travel 2 has further strengthened its presence in the touring sector by signing new deals with three of the UK’s best-known brands.

The trade-only operator has partnered with escorted tour specialist Cosmos, its sister brand Avalon Waterways, and youth brand Contiki Holidays as it looks to extend its reach in the sector.

The deals were announced at the Association of Touring and Adventure Suppliers (Atas) conference in Birmingham today.

Specialist product senior product and commercial manager, Mark Henderson, said: “Agents have reacted really positively to the efforts we have made in the touring market over the last 12 months and I am sure they will welcome the fact we are working with these three much-loved tour brands.

“Cosmos has an excellent reputation and thanks to its heritage is one of few ‘names’ that consumers actively ask for in store.

“Meanwhile, adding Avalon Waterways will further enhance our river cruise coverage, which is an area that is becoming increasingly popular and seeing some real innovation.

“Contiki Holidays opens up new possibilities for us and our retail partners. We see real potential for changing shopping habits in the 18-35 demographic.”

The signings mean that Travel 2 has 80 brand partners across the touring sector, including escorted and independent tours, rail, self-drives and non-ocean cruising.

“We are in discussions with a few more potential partners but believe we have the market pretty well covered,” Henderson added.

“The aim of our Incredible Journeys and Touring brochure was to change the perception of what a tour is. It is no longer about being on a coach with 48 people – clients want to tailor their experience and we want to help agents create the perfect holiday.”