Southall Travel Group sales director Jaymin Borkhatria is stepped up to become the company’s chief commercial officer.

He joined the business in 2005 as sales manager and takes on the nee role from today.

Borkhatria will be responsible for the group’s consumer facing brands including Southall Travel, Away Holidays, Travel Trolley and the recently launched ST Fly and ST Sports, along with its B2B brands, Applehouse Travel and The Holiday Team.

CEO Kuljinder Bahia said: “Since joining us in 2005, Jaymin has been instrumental in the growth of this business and I am delighted to announce his appointment as our chief commercial officer.”

Southall Travel Group, established in 1984. is now one of the largest travel companies in the UK and was recently named 11th in the annual Sunday Times Grant Thornton Top Track 250 league table, its highest ever position.