Flybe franchise partner Blue Islands is to start a summer service from Liverpool John Lennon airport to Guernsey.
The Channel Islands airline will run two flights a week between May 2 and September 14.
A 68-seat ATR 72-500 aircraft will be deployed on the route on Tuesdays and Saturdays with fares available at £29.99 one-way until January 30.
Blue Islands CEO Rob Veron said: “As a Channel Islands-based airline, Blue Islands is proud to launch a new direct service from Liverpool to Guernsey, making it easier to discover our beautiful island from the north-west.
“Equally, the twice weekly service offers Guernsey residents the chance to visit Liverpool, an exciting city which is bursting with culture, history and also a World Heritage Site.”
Airport aviation development director Paul Winfield added: “We’re delighted to see another new airline choose to operate from Liverpool and look forward to Blue Islands commencing flights to Guernsey from here.
“Guernsey adds to our growing list of over 70 destinations.”