TV star John Barrowman visited Tui’s Sensatori Resort in Punta Cana in the Dominican Republic in a tie-up with the operator which will see him star in a new advertising campaign.
The I’m a Celebrity…Get Me Out of Here! finalist and host of this year’s Travel Weekly Globe Travel Awards is starring in new Tui film The Holiday Feeling, which will be used to advertise the operator and agency on social media and in in-flight magazines and blog posts.
Tui said the “hich octane” film explores what it means to experience the excitement, anticipation and relaxation we get on holiday, with Barrowman becoming the “personification of the holiday feeling”.
Barrowman visited the Caribbean resort with his husband Scott Gill, and this week visited Tui’s head office in Luton to surprise staff and take part in a Q&A.
Five Tui retail staff had a personal audience with Barrowman for a 20-minute chat while others were able to take a selfie with the actor and presenter. His visit was streamed to Tui staff across the UK.
Barrowman said: “This has been such an amazing campaign to be part of and I’ve loved getting to meet everyone today at Tui HQ.
“We had an incredible shoot in the Dominican Republic and I can’t wait for people to see the content we captured. I can’t give too much away about the campaign right now, but I can say it’s fun, high energy and of course Fabulous! It taps into the essence of what being on holiday truly means.”
Katie McAlister, chief marketing officer at Tui said: “We are extremely excited to be working with John Barrowman. He is the perfect partner for Tui and a natural fit for this campaign – and that will become clear when it goes live in early summer.
“Having John visit our head office has been the icing on the cake, bringing everyone together to celebrate not just the campaign but what we do as a business – taking people away from the everyday to a place they can rejuvenate, reconnect and reunite.”
The Holiday Feeling will air this summer.
