Forty-three members of The Travel Network Group attended a training day last week to boost their sales and service skills.
Held at the Sunborn London Yacht Hotel, near ExCeL London, it was the latest in a series of ‘cluster meetings’ held by the consortium.
Launched by The Travel Network Group at its 2017 conference in Monaco, the cluster meetings have covered topics such as the luxury sector, winter holidays and HR policies.
Last week’s sales and service cluster meeting included a three-hour training session by business coach Jenny Kovacs.
She offered advice about converting clients; closing sales; and how to switch from being an ‘order taker’ to a ‘proactive seller’.
Lisa Henning, the consortium’s chief operating officer, said: “These meetings were introduced and designed to give members an opportunity to gain new insights into industry sectors; share ideas and best-practice; receive training to help them improve their performance; and provide a forum for them to network.”
Topics for cluster meetings are based on feedback gleaned from the consortium’s meetings with members.
“The topic of sales training was mentioned in 65% of engagements earlier this year, so it highlighted a real need and want,” she added.
“This sales and service cluster meeting has been one of our most successful to date and I am certain that those who attended left the training having learnt new skills from an expert who has proven track record in making a difference.”
Travelsphere, Just You and Azamara Club Cruises also made presentations during the day, and lunch was sponsored by Club Med.
Agents at the cluster meeting hailed the sessions, with Dan Lion, managing director of Holiday Designers, saying: “Well done to all for organising it – more great learnings to bring back to our business and help us on our journey.”
Tony Gilpin (Isleworth Travel) added: “The presentations and venue were excellent. I am sure that everyone who attended came away with some really positive ideas.”
Another sales and service cluster meeting will be held in the north of the UK in November 2019.