Travelsphere has unveiled a new campaign to promote its ‘positive and authentic holiday experiences’, as it launches its main Europe and worldwide brochure.
The Real Smiles campaign, featuring brand ambassador Penny Smith, will run in the press and online, and will build on the operator’s successful repositioning in 2017, when agents were made more central to the business.
Marketing director Nicole Mason said the campaign aimed to increase brand awareness and attract new customers.
She said: “We talked to customers about their favourite holiday moments and thinking about their holiday made them really smile. We are focusing on the emotional, authentic elements of the holiday.”
Head of sales Sarah Weetman added: “This campaign brings to life our vision, which is to change people’s lives through authentic travel experiences.”
Travelsphere will upload videos to YouTube, Facebook and its own website to “encapsulate the moments customers smile about while on holiday”.
The videos will feature radio presenter Smith’s Travelsphere holiday to South Africa, as well as some customers.
Weetman said the campaign would drive “more interactive” visits to agents and feature “surprises to make them smile”,
as well as their customers.
Travelsphere’s new brochure features 140 escorted tours across Australia, Africa and the Middle East, including 11 new itineraries.
The operator has launched a raft of offers including savings of £1,000 per person, deposits of £99 and £50 off per person when clients book two or more Travelsphere trips at the same time.
Sister brands launch their biggest-ever festive programme
Sister brands Just You and Travelsphere have released their largest-ever collections of festive holidays.
Solo travel specialist Just You has added 21 tours, and there are 14 new breaks in Travelsphere’s programme.
Just You’s brochure features 65 tours in the UK, Europe and long-haul destinations.
The new 12-day Christmas and New Year in Georgia and Armenia itinerary, which starts at £2,599, features Christmas Day in Georgian capital Tbilisi. It also visits the Unesco World Heritage Site of Haghpat, a Byzantine monastery in Armenia.
Travelsphere’s 22 festive tours include the new eight-day Jordan’s Ancient Wonders At Christmas tour, from £1,899, which spends Christmas staying overnight in a bedouin desert camp in Wadi Rum.
Also new is the five-day Danube & Its Enchanting Christmas Markets cruise, which visits Vienna, Bratislava and Budapest.
Bookings made by May 13 qualify for a luxury hamper.
More: Travelsphere and Just You create team for agent calls
