A stay safe on holiday campaign targeting young travellers is being spearheaded by Abta ahead of the main summer rush.
Practical safety tips across a range of different areas are being offered, including the importance of looking out for one another and taking care when on balconies of hotels and apartments.
Those aged between 16 and 23 are being targeted to coincide with the end of school exams and university summer breaks when people start to travel, often for the first time without their parents.
New advice has been published on the travel association’s website.
And the audience is being targeted directly through an Instagram story and by working with influencers, as well as sharing the tips through its own social media channels.
Abta is also supporting the Foreign and Commonwealth Office on a national media story about holiday safety for young people.
The campaign seeks to combat incidents and accidents involving young people, many of which have led to serious injuries and even fatalities.
Abta destinations and sustainability director Nikki White said: “For many young holidaymakers this will be the first summer they have travelled abroad with friends and while it’s important to have fun, there are a number of simple steps they can take to help them stay safe on holiday.
“Our campaign is speaking directly to these holidaymakers encouraging them to look out for one another and take care while they are away, such as being careful when on their balconies, this will help them have a great time and a memorable trip for all the right reasons.”
Abta members and travel companies can direct customers to online advice at: www.abta.com/youngholidaymakers.