Kuoni has opened its ninth travel store in Cheltenham.
It is the second Kuoni store to open in a month, following the Solihull branch opening at the beginning of May.
The new shop will be managed by Roberto Balasco who has relocated from his current job in the Bristol branch.
Distribution director Derek Jones said: “Kuoni Cheltenham is our ninth travel store and in our running total we have not included our luxury travel pop-up pod in Westfield.
“The Cheltenham store follows hot on the heels of the Solihull opening, and soon we hope to announce the next city destination for store number 10.
“We said last year that we had robust plans for retail growth and with two store openings in less than one month, we are on track to achieve our aims and ambitions for 2010.”
The operator plans to open as many as 25 direct-sell stores in the UK with the next one likely to be opened in the north of England.