Agents connected to British Airways’ New Distribution Capability platform will allow them to accept or search between different flight options without the need to contact a call centre.
The Iata NDC enhancements are due to be in place by the end of March.
The platform will include full servicing prior to ticketing for agents who offer customers a delay between booking and ticketing.
This will give agents the ability to change dates and times for held bookings.
It follows the launch of a new 24/7 NDC ‘service escalation process’ which complements existing support structures already in place, according to the carrier.
The airline is also expanding its long-haul additional price points across more routes and introducing extra price points on short-haul flights.
The lowest three short-haul basic inventories will restricted to NDC and direct channels for passengers flying from the UK.
The latest changes are designed to drive the airline closer to achieving Iata’s goal of 20% of indirect bookings through NDC APIs by the end of 2020. BA has already exceeded this target in the UK.
The airline claimed that the initiatives will accelerate the benefits available to customers who book through NDC-enabled agents.
Head of distribution Rogier van Enk said: “These enhancements demonstrate our commitment to delivering more choice and value to customers and trade partners.
“It’s just the beginning of our 2020 distribution strategy and we will continue to listen and collaborate with our agency partners as we expand our New Distribution Capability offering.
“If there is ever a time for trade partners to join us on this journey, it’s now.”