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Etihad extends Harlequins sponsorship

Etihad Airways has extended sponsorship of rugby union team Harlequins until summer 2014 for an undisclosed sum.


The Abu Dhabi-based airline will have been main sponsors of the London-based side for seven seasons in a row in three year’s time.


The Etihad logo will continue to be displayed on the front of the ‘Quins’ shirt as well as branding throughout the stadium.
 
The East Stand of the Twickenham Stoop ground will continue to be named the Etihad Stand and Harlequins players will once again visit Abu Dhabi during the winter and off-season.


Harlequins chief executive Mark Evans said: “Our relationship with Etihad Airways has been an excellent one for the last four years and we are delighted to have secured the airline’s support going forward for the next three seasons.”


The airline’s chief executive James Hogan said: “We are delighted to further extend the sponsorship deal with Harlequins – a partnership that has exceeded expectations and provided both parties with fantastic brand exposure on a global level.”

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