Travelsphere has brought out an inspirational travel campaign to support its trade partners until the sector recovers from the coronavirus crisis.
The tour operator’s ‘Our world is worth the wait’ campaign has launched across social and digital platforms with the tag line: ‘until we are ready to travel again, let’s take a moment to dream about the incredible adventures we will have’.
As part of the campaign, the escorted tours specialist is rolling out activities including recipes and virtual tours.
Managing director Alistair Campbell said: “With travel on hold for the time being, Travelsphere is continuing its support of the travel trade to help them to inspire their customers about their future holidays by providing engaging content to bring ‘travel’ to their customers.
“We are launching recipe ideas from some of our favourite destinations, taking customers on virtual tours and our tour managers will be talking about their favourite highlights from around the world.”
During the campaign, the operator is reassuring customers and trade partners they can book a tour knowing their money is secure no matter what happens.
Campbell said: “It is really important for our trade partners to be aware their customer’s money is completely safe. All Travelsphere holidays are financially protected via Atol for the flight-inclusive holidays and financial failure insurance for our non-flight packages.”
In addition, monies paid to Travelsphere are kept in a trust until the customer’s return from holiday. “The trust is governed by an independent third party, so it is 100% protected no matter what,” said Campbell.
Travelsphere’s trade marketing team is providing travel agents with the necessary digital assets to make it easier for them to use on their social media platforms.
“We know how busy our trade partners are at this time dealing with cancellations and questions, so we are helping them look to the future and engage with their customers. With so many people based at home, social media is playing a key part in helping inspire future holiday bookings once we can get out there and enjoy our world,” added Campbell.
Posts shared on social media include ones asking ‘what type of traveller are you?’ and asking what people’s favourite type of holiday is.
Campbell said: “At this time it is not just about selling holidays, it is all about engaging with customers and reminding them of holidays that they have had and that there is so much to look forward to, we need to look after ourselves, stay safe and then travel once more.”