Thomson and First Choice are to offer online training on differentiated products for independent travel agents, with a chance to win a £600 Apple computer package.
By 2013, 60% of the holidays offered by the Tui Travel UK-owned operators will be differentiated product, according to Max Mason, general manager for in-house and third-party sales.
He said: “Differentiated product is a key part of our strategy going forward. This year we have opened 48 new-to-concept hotels. This online training programme is a tool to help our third-party agents get to grips with the holiday packages that Thomson and First Choice offer.”
Five of ten planned training modules go live on Thursday August 18, focusing on Thosmon’s Sensatori and Couples collections and First Choice’s Holiday Village and SplashWorld programmes. Training will also be available on both operators’ long-haul products.
The hotel concepts are exclusive to parent company Tui Travel UK and have been developed to appeal to different customer groups.
The training modules last 20 minutes each, with participants given immediate feedback on their performance. Agents must achieve a 100% score to pass.
Successful students will be entered into a prize draw to win an Apple computer package worth more than £600, including an iPad 2 with a cover, docking station and wireless speakers. Three further prizes of £100 Love2shop vouchers will also be handed out.
A further five training modules will launch later this year. Access to the online training is at tui-learning.co.uk.