Virgin Atlantic will launch three new services from London and Manchester to Pakistan in December.
Tickets are due to go on sale in September for three new routes from Heathrow to Lahore; Heathrow to Islamabad; and Manchester to Islamabad.
Passengers will have a choice of Upper Class, Premium and Economy Light, Classic and Delight.
The new services will cater to the large, fast-growing demand to visit friends and relatives (VFR) and the growing business travel market as global economies gradually recover from the impact of the pandemic.
Virgin Atlantic offers connections via Heathrow for customers travelling from destinations throughout North America, including New York JFK, Los Angeles, Washington, Boston and San Francisco.
Connections from European destinations will be available through codeshare and interline partners.
Juha Jarvinen, chief commercial officer, commented: “Pakistan is an extremely exciting opportunity for us – it boasts one of the largest foreign-born populations in both the UK and the US and, as people start to travel to visit loved ones, we’re anticipating the demand to visit friends and relatives will increase post Covid-19.
“Both Lahore and Islamabad are popular year-round destinations and we look forward to welcoming travellers onboard as demand for leisure and business travel gradually increases to the region.
“We also see a significant opportunity to increase competition in the US-Pakistan market. Using the strength of our transatlantic services we’re able to offer customers the shortest journey to and from destinations in the US such as New York, Los Angeles and Washington by connecting through London Heathrow.”
Virgin Atlantic is currently operating flights to New York JFK, Los Angeles, Hong Kong, Shanghai, Barbados and Miami with further routes being added throughout September and October.
The new Pakistan services are subject to regulatory approvals.