Holiday Autos is discounting car rental by 30% in a series of 24-hour January sales.

The first of the 10 special offers kicked off at 10am today (January 9), offering 30% off UK car hire for bookings made for a 24-hour period only.

The sale then moves on to rentals for France on January 10, Germany, Switzerland and Iceland on January 11, Turkey on January 12, South Africa on January 13, Greece on January 14, Portugal and Madeira on January 15, mainland Spain, the Balearics and Canary Islands on January 16, Italy on January 17 and Cyprus and Malta on January 18.

Each daily discount applies to rentals until October 31.