Dubai Tourism trade sales manager for two years Andrew Sharpe has joined South African Tourism as UK trade relations manager.
His previous experience includes establishing the Grand Pineapple brand in the UK for Sandals & Beaches and as the leisure sales manager for MARITIM Hotels.
As part of a two-person trade team, Sharpe will be jointly responsible for implementing the South African Tourism trade strategy for the UK by managing relationships with trade, negotiating joint marketing agreements and overseeing educational programmes.
European regional director Bashni Muthaya said: “After a busy 2012 the on-going development and strengthening of trade relations will form a major part of South African Tourism’s activity next year.
“We are therefore delighted to have Andrew’s added wealth of knowledge and experience within the team as we get ready to execute exciting plans for the UK in 2013.”