Travel Counsellors today launched a new website aimed at increasing communication with UK consumers.
The independent travel company said the new consumer website had been unveiled following a “record sales month”, with sales increasing 17% in May compared with last year’s figures.
The aim of the new site is to spread the word about the work of Travel Counsellors. It is the latest in a series of re-branding exercises, and follows the introduction of a new recruitment website and the release of a short YouTube film explaining what it’s like to book with a Travel Counsellor.
Managing director Steve Byrne said: “We’re delighted to be launching the new website. As our Travel Counsellors grow their business on word of mouth and referrals we know that having a strong website that truly reflects our brand values will prove to be a valuable marketing tool for them.
“The new site explains to potential customers what is special about us and how we can help them.
“Improving how each Travel Counsellor is represented on our site has also been enhanced so their personal online presence is as strong as possible.
“Both the company’s recruitment and consumer websites now clearly communicate the ‘with us… it’s personal’ theme.”
Ralph Warrington, Travel Counsellor said: “One of the reasons I’m pleased to be part of Travel Counsellors is their ability to be innovative and come up with better and improved ways of helping us to grow our businesses.
“The new website is a great example of this as my new page is fantastic and gives me the perfect marketing tool. I never aim to compete with online agents but the new site allows me to move forward with my business and get my message to an increased number of consumers.”