An increasing number of skiers and snowboarders are travelling without adequate winter sports travel insurance, research from Abta shows.
More than a third (36%) of Britons taking a winter sports holiday now go without purchasing specific winter sports insurance, an increase from 30% in 2012.
The number rises to nearly half (47%) of under 35s, the age group most likely to take a winter sports break.
The results come as winter sports enthusiasts can look forward to a bumper season as early snow has allowed resorts in Europe and North America to open ahead of schedule.
The study shows that 15% of those taking a winter holiday are planning to take a winter sports break, an increase from 10% in 2012.
But by travelling without adequate insurance, skiers and snowboarders are putting themselves at risk of sky-high medical bills should they have an accident or injury on the slopes.
Abta head of communications Victoria Bacon said: “It is great to see winter sports holidays continuing to grow in popularity and we would urge anyone planning a winter sports holiday to make sure that they have specific insurance.
“Unfortunately accidents can happen and can lead to costly medical bills, but having the right kind of cover means people can make the most of their time on the slopes without having to worry.”
Abta has an advice section on travel insurance for consumers. Visit abta.com/travelinsurance for details.