Thomas Cook has announced the appointment of Remo Masala as new group head of marketing.
Joining the travel giant from luxury operator Kuoni, Masala will oversee the development of Cook’s online and offline programmes.
He will report to Peter Fankhauser, chief operating officer, with a direct responsibility to chief execuive Harriet Green for brand, as well as becoming a member of both Thomas Cook’s Brand Council and Digital Advisory Board.
Cook said the role “is designed to create processes to best inform our valuable customers of our products and services, utilising a wide range of multi-media communications”.
It added that Masala is “an experienced omni-channel digital marketer” and he will help deliver tangible results across group-wide marketing activities to drive increased customer acquisition and retention from both high street and online sources.
Green said: “I am delighted to welcome Remo to Thomas Cook, as he has a wealth of previous marketing and CRM experience from within the leisure travel and tourism sector, which will greatly benefit the Thomas Cook brand in both the online and offline markets.
“Remo has held senior marketing, sales and management roles, with over 20 years of experience in our industry, which will help to enhance our already extensive skills from our current marketing teams”.