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Thai hoteliers urged to slash prices


Thai hoteliers must cut prices or suffer in 2000, according to Tradewinds contracts manager Franco Sessini.



“If the bubble hasn’t burst already, there is a good possibility it will do soon. Last year in low season, Phuket and Koh Samui were looking at occupancies of 80% or more; this year they’re down in 30% and 40%,” he said.



Despite the slackening demand, hoteliers are still holding out for higher prices. “We’re finding buying-in rates for next year are up between 6%-20%. This will carry into 2000 and Ifeel demand for Thailand will suffer as a result,” Sessini added.


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