IRISH Ferries is to concentrate its efforts on promoting Dublin as a short-break destination following the launch on July 3 of its Dublin Swift fast-ferry service on the Holyhead-Dublin route.
The service, which started 18 days behind schedule after being delayed by strike action by officers, cuts travel time on the route to under 2hrs. The service is operated by the Jonathan Swift, which cost £29m and will run alongside the company’s traditional ferry, Isle of Inishmore. There will be up to four departures a day in each direction in peak-season.
Irish Ferries marketing director Tony Kelly said: “We see great potential for Dublin over the next few years as hotel capacity is increased and the product improved, and we hope to capitalise on that as our name is synonymous with Dublin.”