Scenic will welcome 50 agents on UK and Ireland visits on Scenic Eclipse.
Invites will be sent out for the events which will take place in the Isle of Man on June 6, Dublin on June 7, Portrush on June 8 and Aberdeen on June 14.
Agents will enjoy lunch on board and take a ship tour, where they will see the vessel’s new submersible, Scenic Neptune.
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Nick Hughes, director of sales, partnerships and strategic growth, praised the “strong bookings and increased brand awareness” the ship has experienced since appearing on two episodes of Cruising with Susan Calman in February, and highlighted the importance of inviting agents on board to further boost sales.
Scenic and Emerald Cruises will also host agents on three European river cruise fam trips this year.
“Scenic Eclipse has to be personally experienced to appreciate just how ultra-luxury she is, which is why we are sending only personal invites to partners for the most sought-after invites in the sector,” said Hughes.
“In addition to agent lunches and tours while Scenic Eclipse is in the UK, we are hosting three fam trips this year across Scenic and Emerald Cruises’ European river collection, more than ever before. We recognise that trade sales are a key strategic focus of the business and agents are central to this.
“We are looking to continue to trend of strong bookings and increased brand awareness that we saw in Q1 an Q2 off the back of Scenic Eclipse featuring in Cruising with Susan Calman on Channel 5. To support agents, we have a suite of training and agent webinars to equip them with the necessary tools to sell this ultra-luxury product.”