Solo tours specialist Just You is advertising on television for the first time in five years to promote its brand during the peaks selling season.
The new 30-second advert appears across a range of ITV programming and features a call-to-action for clients to contact their local travel agent.
The advert focuses on how travel can bring people together and connect travellers with worldwide destinations and cultures.
It has appeared on shows such as This Morning, Loose Women, The Chase, Emmerdale, Coronation Street and Tipping Point.
Rachel Mould, UK head of trade sales at Just You, said: “This advert perfectly encapsulates the beauty of a Just You holiday.
“Demand for solo travel is growing, as more people discover the huge range of options on offer and the joy of experiencing new destinations and cultures with like-minded travellers.
“We’re also proud to have a direct trade call-to-action, which highlights the importance we place on supporting travel agents and working hand-in-hand with our partners.”