A ‘Leisure Plus’ bundle fare including reserved seats, priority boarding and 20kg bag is being introduced by Ryanair as part of the third year of its ‘Always Getting Better’ initiative.

Europe’s largest low-fares carrier is also creating a ‘My Ryanair’ club providing discounts and 24-hour priority access to seat sales.

The airline also aims to improve its Business Plus service with more flexible ticketing, fast-track boarding at more airports and auto-check-in.

Simplified baggage options will give six booking options for bags, down from 108.

Travel extras will become bookable via the carrier’s mobile app, including seat upgrades, fast-track boarding, car parking and transfers.

A dedicated travel agency will be available for booking schools tours with discounted travel.

A website for group bookings is also planned as part of the enhancements to be introduced over the year.

Ryanair also promises to cut fares as it passes on savings on lower fuel costs to its 106 million annual passengers.

The changes come on top of already announced new aircraft interiors with slimline seats, more leg room, coat hooks and LED lighting.

Chief marketing officer, Kenny Jacobs, said: “The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past two years, and we are pleased to launch Year 3 of our ‘Always Getting Better’ programme.

“While Year 1 and 2 were about fixing the areas customers didn’t like and improving the existing offering; Year 3 will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments.

“The one thing that won’t change will be our low fares, and we’ll continue to offer the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience, as we grow our fleet, traffic and routes.”