British actress Miriam Margoyles has urged agents to sell trips to India ‘hard and strong’.

Speaking at World Travel Market in London, Margoyles said as India increased its quality of tourism, agents should focus on making it a favoured destination for their customers.

The actress, who took part in BBC 2’s The Real Marigold Hotel series, joined the destination’s tourist board, Incredible India, and India’s minister for tourism, Dr Mahesh Sharma, on the first day of the travel show at ExCel.

She said: “I fell in love with India when I was a little girl, before I had even travelled there. My father was the doctor to Indian patients in Oxford.

“The people of India make it so special, that is what I stress when people ask me why they should go there.

“The people are warm, they are funny and joyous, especially the women in India. They are extraordinary, let us not forget that.

“I hope you all come and all of you who sell people trips to India please just sell it hard and sell it strong.”