Thomson has unveiled its latest advertising campaign ahead of the peak booking season in January.
Entitled Moments, the TV ad will make its debut on December 16 and shows a little girl’s journey from beach to pool with typical holiday ‘moments’ frozen around her, before jumping into her father’s arms.
The ad will be broadcast throughout December and January and replicated across other marketing channels.
It follows previous years’ adverts which have featured characters Miles the Bear and Simon the Ogre.
The new advert, which was shot at Thomson Platinum resort Aquila Rithymna Beach in Crete, will be the final time the Thomson brand is used in a major marketing campaign ahead of the company’s rebrand to Tui in 2017.
Marketing and customer experience director Jeremy Ellis, said: “The campaign forms part of an important brand migration programme as Thomson establishes itself as a global travel leader in the UK before transitioning to Tui later next year.
“While the 2016 film may be the final Thomson sign off, we remain committed to bringing our customers with us on this journey while we continue to offer quality, modern and more personalised getaways you’d expect from a holiday company with over 60 years of heritage in the industry.”