JETLIFE and Airtours are the first two operators featuring Universal Studios’ Portofino Bay Hotel – the debut on-site property for the organisation’s new ú2.5bn theme parks and entertainment complex in Orlando.
Initial one-week prices offered by Jetlife are from ú999, including flights and car hire.
Universal Studios Escape combines the existing studios park with the just-opened CityWalk entertainment centre and the new Islands of Adventure theme park, which has its preview opening on May 10.
In order to promote the new product, Universal has already completed UK agent roadshows in conjunction with Jetlife and Thomson, and combines with Virgin Holidays to present an agent and consumer merchandising event in 800 Lunn Poly shops on March 26.
n Universal Studios Escape, see page 52