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Name holds key to birth of new group


CADOGAN Holidays managing director Gary David deserves a pat on the back for coming up with the concept for a new group representing specialist tour operators.



However the name, Specialist Tour Operators’ Group (see Viewpoint, page 11), is proving to be a bit of a problem. Although the name describes the organisation perfectly, the initials, STOG, don’t exactly roll off the tongue. As one operator said:”It sounds like the name of someone who might work as an assistant to Dr Frankenstein.”



With this in mind, Cadogan is offering a bottle of bubbly to the independent agent who can come up with a better name.



Send your entries to:Cadogan Competition, Travel Weekly, Quadrant House, The Quadrant, Sutton, Surrey, SM2 5AS. Closing date is March 22.


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