Tailor-made US specialist Travelpack is producing a dedicated brochure for upmarket Florida product to run alongside its main 1999 brochure.
Due to be released in February, the Platinum Selection will feature nightly rates in five-star properties and include stopover packages in Chicago, New York and Washington.
Florida destinations include Miami, Palm Beach, Orlando, Longboat Key, Naples and Captiva Island.
Like the main brochure, the new Platinum programme will be valid until March 31 2000.
Director of product Peter Allen said this would enable the operator to give firm prices during the millennium period.
He added: “There is a strong market for tailor-made, multi-centre holidays in Florida.
“As clients usually fly on scheduled airlines, they also want to upgrade and stop over en route, so we will be including this option in the new brochure.”
Hotels include the Boca Raton and Ritz-Carlton in Palm Beach; the Art Deco Delano Hotel in Miami and the Ritz-Carlton on Amelia Island on the Gulf Coast.
Allen said peak winter rates will be from ú150 per room based on two sharing.