PANORAMA Holidays has launched a discount brochure for the first time to try to shift extra capacity this summer.
Sales and marketing director Martin Young would not give figures but said the operator had increased capacity as a result of its acquisition by Airtours two years ago.
“We will have to step up our marketing as we have more stock to shift for the whole season,” he added.
“However May, June and early July are always difficult to shift. They have to be sold on price.”
The Half-Price Mad March Sale brochure is valid for bookings made from March 1-20 for holidays in May, June and July.
It features holidays to 10 summer sun destinations from a total of 12 UK airports.
Lead-in price is £89 for seven nights at Hotel Don Paco on Majorca. Airport parking, car hire and pre-bookable seats are also available.