n Seabourn introduces ‘no jacket required’ policy
Seabourn is aiming to attract new sales by introducing a ‘no jacket required’ policy on Seabourn Goddess I and Seabourn Goddess II. The strategy is aimed at affluent professionals who travel several times a year and honeymooners.
n First Choice distributes port maps to passengers
First Choice is planning to distribute port maps to passengers sailing on its two ships this year. It has signed an agreement with map supplier Cruisemedia to print 110,000 maps of 42 ports.
n Costa launches magazine to foster client loyalty
Costa Cruises has launched a magazine for its repeatcustomers in an effort to foster company loyalty. The 16-page Costa Club magazine contains news about itineraries and a report on the forthcoming new ship Costa Atlantica.