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Quality control: Richer warned that as on-line bookings increase, air travel is likely to become a commodity based on price alone. For example, BA corporate clients won’t be told they will be getting bed seats when they book business class




































Journal: TWUKSection:
Title: Issue Date: 17/04/00
Author: Page Number: 33
Copyright: Other











Quality control: Richer warned that as on-line bookings increase, air travel is likely to become a commodity based on price alone. For example, BA corporate clients won’t be told they will be getting bed seats when they book business class




quotes

“There is no e-commerce without e-ticketing.”


Brian Ficek, distribution planning manager, Northwest Airlines


“We’ve had to reinvent the company. It’s no smaller than that.”


Richard Sedgwick,distribution implementation manager, BA, on theculture change needed to develop a customermanagement system


“EasyJet is king of Internet sales because of the way it has simplified the process.”


Michael McNamara,manager, customermanagement systems, Unisys



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