Fare freeze as Brittany Ferries lures passengers away from flights

Brittany Ferries has frozen fares at last year’s levels in an effort to encourage travel by sea rather than flying on holiday this summer.

The cost of a voyage in 2021 will be no different to last year, whatever changes government makes to the traffic light system, the company pledged.

The line is also offering fully flexible tickets so travel plans can be altered if the Covid situation changes.

The company’s destinations from the UK of France and Spain are currently on the government’s amber list.

However, Brittany Ferries “hopes and expects” these countries to turn green at the first review in three weeks’ time.

“That’s because infection rates are falling, while vaccination rates are rapidly rising in both countries,” the company added. “The green light from government should release an avalanche of latent demand for late June and the peak summer season.”

Chief executive Christophe Mathieu said: “We want to remind people that there are attractive alternatives to air travel this summer.

“Taking the ferry means there’s no need to mingle in a busy terminal building, or arrivals hall, alongside passengers from multiple destinations.

“Drive on-board in your own car, then head straight to a cabin which is fed by fresh sea air. Step outside on deck, visit a bar, restaurant or shop, and do so while social distancing in safety and comfort.

“This is the modern ferry experience and it’s why we urge everyone to consider a sail-and-stay holiday in 2021.”

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