Qatar Tourism has launched an international multimedia campaign as part of its drive to reach six million visitors a year by 2030.
The marketing campaign features nine characters who introduce travellers to attractions across the destination.
The advertisements will be seen on TV and online in 15 international core markets, with the tagline, Experience a World Beyond.
Qatar has already welcomed more than 200,000 inbound travellers since the country’s borders re-opened in July 2021.
A new website launched by Qatar Tourism, www.visitqatar.qa, is available in five languages.
The campaign also aims to capitalise on a wave of new hotels, theme parks, shops and major leisure projects that have recently opened, or are set to launch, in the lead-up to the Fifa World Cup next year in Qatar.
Qatar Tourism’s travel agency training platform, Tawash, has been revamped with a new interface design, content and training modules
Agents can receive a ‘Qatar Expert’ certificate, which can be upgraded to ‘Qatar Specialist’ through completion of additional options.
Learners who have already completed the former programme will automatically receive the ‘Qatar Expert’ level.
Berthold Trenkel, chief operating officer of Qatar Tourism, said: “As we work towards realising Qatar’s mission of becoming a world-class tourism destination, our international markets team will be the driving force in engaging key travel trade in key regions.
“Our aim is to promote Qatar’s new value proposition to tour operators, online travel agencies and consumers.”