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Virgin Atlantic collaborates with Guide Dogs charity to improve accessibility

Charity Guide Dogs will provide Virgin Atlantic cabin crew with online resources as part of their wider training to improve accessibility for those travelling with sight loss.

The training aims to support passengers by teaching best practices when helping those with visual impairments.

It will also focus on the best position on the aircraft for guide dogs to rest on long journeys. 

The collaboration between the carrier and Guide Dogs comes as new research of 250 people with sight loss revealed that three-fifths (59%) would like to travel abroad more.

But almost seven in ten (68%) are reluctant to fly because of previous negative experiences.

More than half (56%) have felt uncomfortable travelling by aircraft at some point in the past. 

Reasons included feeling nervous checking in at the airport (38%), reading the food menu (34%) and putting away their luggage (32%).

In response to being asked what would improve the travel experience, 65% said that they would like to see airlines undertake training to understand how they can better support passengers with visual impairments.

The majority (84%) said they would feel more comfortable with air travel if cabin crew were better educated. 

Additionally, 59% said they would like to see airlines consult those with sight loss to improve their policies.

While guide and assistance dogs have a legal right to fly, passengers who wish to travel with their guide dog are advised to contact the airline’s special assistance department before flying to ensure full support is put in place and any questions can be answered.

Chief customer and operations director Corneel Koster said: “We believe that everyone can take on the world and that means ensuring every one of our customers has the best possible experience when they fly with us.  

“Our partnership with Guide Dogs is one part of this journey and aims to broaden our understanding of those travelling with sight loss, ensuring that we make flying more accessible for everyone.  

“We recognise there’s work to do but are looking forward to making a real impact together as our partnership evolves.”

Guide Dogs customer experience lead John Welsman added: “We’re delighted to be working with Virgin Atlantic and hope our long-term partnership will put in place improvements that will tangibly impact the lives of those with sight loss for the better. 

“By providing advice to cabin crew and having them undertake sighted guide training, we hope blind and partially-sighted passengers will have the confidence to travel as fully and independently as possible.”

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