Fred Holidays has appointed Laura Wilson as sales and product manager for the company’s newly-launched Discover programme.
Wilson, who starts on March 1, is currently business development manager for Fred Olsen Travel where she leads the Fred Cruise and Travel Norwich Airport brands.
Prior to joining Fred Olsen Travel, she spent seven years at Cruise & Maritime Voyages (CMV) where she held positions including national sales manager within the trade sales team.
Wilson, who will report into Steve Williams, managing director of Fred Holidays, will lead the Fred Discover team and lead on sales through the trade.
Her team will work closely with agents on collaborative marketing initiatives and offer training support and incentives.
The Fred Discover brand was unveiled earlier this month and features a selection of worldwide tours and packages designed to “inspire travel and help holidaymakers experience the unforgettable”.
Wilson said: “I’m thrilled to be joining the Fred Discover team at such an exciting time, with the product only having recently launched.
“I look forward to supporting our trade partners in maximizing on the pent-up demand and desire for travel to bucket list itineraries that we are currently seeing.”
Steve Williams added: “With Laura’s experience of working with the trade and successfully delivering sales growth, this was a straightforward appointment for me.
“I’m looking forward to working with Laura to develop trade awareness and sales for our exciting new Discover programme.”