Imagine Cruising has unveiled a new holidays brand alongside a collection of itineraries curated by renowned singer Katherine Jenkins.
Jenkins, who was recently named the biggest selling classical artist of the century by Classic FM, announced the new Imagine Holidays brand and collection with a performance at Travel Weekly’s Globe Travel Awards on Tuesday night.
The mezzo-soprano has worked with Imagine Cruising since 2017, when she performed for customers in front on the Burj Al Arab in Dubai, and has performed numerous times since including onboard the company’s seacation charters.
The Collection Curated by Katherine Jenkins has been developed over six months, with an initial two staycation holidays to be followed by options being explored in destinations including Italy, Croatia and Africa. One of the UK holidays will be themed around the Queen’s Jubilee.
The Imagine Holidays brand will feature options including luxury beach resort stays, multi-centre holidays and premium escorted tours and rail journeys.
Speaking to Travel Weekly editor-in-chief Lucy Huxley at the Globes, Jenkins said: “I’m really excited to have teamed up with Imagine under the new brand of Imagine Holidays to curate a number of truly unique experiences that will combine the beauty of the destination along with the uniqueness and intimacy of the performances that our customers have come to love.”
Jenkins added that her collection would feature a variety of artists, including but not limited to singers.
She said: “I intend to ensure that I tailor the entertainment so it’s not just about who’s available, it’s about using my experience to help curate the appropriate entertainment that fits the style of the holiday.”
Robin Deller, chief executive of Imagine Cruising said: “We are at the early stages of our journey and will be led by our customers. We are searching the world from Australia to Europe and everywhere in between and we would love to ask any tourist boards or travel provider that feels they would like to come on this exciting journey with us to contact the team at Imagine.”