Boating specialist Le Boat has appointed Kate Bray as global sales and customer director.
Bray has been tasked with growing the company’s sales and distribution channels across all source markets as well as delivering an “outstanding experience across the customer journey”, Le Boat said.
Bray has worked in the travel industry for more than 10 years, with experience at Tui, Sunsail and Boatsgroup, and most recently worked as director of international travel at Groupon.
More: Plain sailing: Cruising the Thames with Le Boat
She said she is “thrilled” to be once again working in the marine sector.
“The challenge and responsibility of overseeing a global portfolio, opening new markets and growing the brand is very appealing,” she said.
“I am thrilled to be joining Le Boat and be back in the marine space. My entire career has been in travel and I look forward to utilising my skills and experience whilst working alongside a group of talented professionals.”
Managing director Cheryl Brown said: “We are delighted to welcome Kate to our team. She brings a broad wealth of knowledge and proven track record in the hospitality industry.
“She comes as a great asset to our company and is exactly the person we need to help us execute our ambitious vision for the future.
“She will also be instrumental in the launch of Le Boat’s new destination in Canada next year, exploring the picturesque Trent-Severn Waterway and Kawartha Lakes.”