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Silver Travel Advisor 2023 award winners announced

Over-50s specialist Silver Travel Advisor recognised travel brands, operators and cruise lines at its 2023 awards ceremony which saw a “record” number of public votes.

The ceremony, held on October 19 at One Moorgate Place in London, acknowledged those companies that have “excelled” in providing holidays and services for mature travellers.

A total of 24 awards were presented, six of which were new for this year, including an expedition cruise line award and five ‘standout’ awards.


More: Silver Travel Advisor to recruit up to 15 more homeworkers


Nineteen of the recipients were chosen by the public from more than 150,000 votes – 10,000 more than last year, while the remaining five winners were chosen by a panel of industry professionals.

The winners were:

  • Best Ocean Cruise Line – Ambassador Cruise Line
  • Best Premium or Luxury Ocean Cruise Line – Viking
  • Best Expedition Cruise Line – Hurtigruten
  • Best Specialist Cruise Line – Hebridean Island Cruises
  • Best River Cruise Line – Riviera Travel
  • Best Premium or Luxury River Cruise Line – Viking
  • Best Escorted Tour Operator – Riviera Travel
  • Best Worldwide Tour Operator – Saga Holidays
  • Best Worldwide Luxury Tour Operator – Sovereign Luxury Travel
  • Best Adventure or Activity Company – Inghams
  • Best Solo Travel Company – Solos Holidays
  • Best UK Breaks Operator – Warner Leisure Hotels
  • Best City or Cultural Break Provider – Riviera Travel
  • Best Self-catering Travel Company – Holiday Cottages
  • Best Rail Holiday Company – Rocky Mountain
  • Best Accessible Travel Provider – Enable Holidays
  • Best UK Destination – York
  • Best European Destination – Italy
  • Best Worldwide Destination – USA
  • Silver Standout for Innovation – Viking
  • Silver Standout for Marketing – Seabourn
  • Silver Standout for Representation – Alfa Travel
  • Silver Standout for Support – Silversea
  • Silver Standout for Sustainability – Hurtigruten

Managing director Kerry Gallagher said: “The Silver Travel Awards are one of the highlights of our year and to come together to celebrate the best of the travel industry is always a real occasion.

“It’s extra special as the majority of the awards presented on the evening have been voted for by our community of over 50s silver travellers.

“We received over 150,000 votes this year which is a record high and makes the awards a real stamp of approval.

“It was a fabulous evening and an honour to reward so many companies across cruise lines, tour operators and specialist operators who go the extra mile for the over 50s audience. A huge congratulations to all our winners.”

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