A Tui travel agency has re-opened in Preston after five days in a move to larger premises on a retail park.
Ten staff are working in the new store with the location chosen to attract higher footfall.
The opening follows Tui revealing plans earlier in the year for more bricks and mortar retail stores due to the resurgence of the high street.
The company currently has 325 branches nationwide together with a partnership high street fashion chain Next.
The Preston store is open seven days a week with Sunday trading between 11am and 5pm, Saturday between 9am and 6pm and weekdays between 10am and 8pm.
More: Tui agrees to offer Ryanair flights as part of packages
Tui backs high street with plan to open 21 new stores
Divisional sales manager Gabrielle Armitage said: “We are so thrilled to be able to welcome customers through the doors of our sparkling new retail store in the heart of Preston’s retail park.
“This new location is only across the road from our old store, but we know it will offer a great atmosphere.
“The store has a real nice modern and welcoming feel to it and our customers are loving it.
“Since reopening last week, we have seen lots of our regular customers calling in to see the new store and plenty of new faces who want the chance to find out about the latest holiday deals.”
She added: “We know that the Preston store’s most popular three holiday destinations are Greece, Balearic Islands and Turkey but we are also seeing a real uptick in mid- to long-haul destinations such as Mexico, Egypt and Cape Verde.”