Tui today pledged to give independent agents the tools to support them to sell its holidays ahead of the peak booking period.
The operator’s January booking promotions will be announced later this month and will be available to independents to give their customers.
In addition, low deposits will be made available to all agents with full details being released soon.
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Call to action marketing is being updated to move away from ‘Tui store’ to ‘in store’ to incorporate independent agents.
A point of sale pack has been produced that independent agents can use, including for windows, pull up banners and calendars.
Agents will be able to win with trade-wide prize incentives for all agents who book certain products.
Tui UK & Ireland chief marketing officer Neil Swanson said: “We want independent agents to have the best peaks sales period ever – and to help them we have been working on ways ensure they have everything they need to sell a Tui holiday.
“Tui has a huge breadth of product from beach and cities to river cruise and Lapland! It is vital that customers can book in the best way for them without missing out on promotions or booking incentives.”
“We are predicting strong bookings in January with the standout destination being the Balearics. However, Turkey, Tunisia and Bulgaria are also in the mix offering excellent value for money