Online booking system RateHawk is rebranding as it seeks to help trade users navigate the digitalisation of travel.
The new look for the B2B site for bookings hotels, air tickets and transfers came as the firm said it was committed to developing tools that empower travel professionals, elevating them to the status of “super agents”.
This comes against the backdrop of the pandemic crisis adding further complexity, forcing the industry to adopt digital transformation at a level that would typically take years to achieve.
RateHawk is a subsidiary of a global travel company Emerging Travel Group, which achieved net turnover of $1 billion last year with 2,600 employees in 80 countries.
Group chief executive Felix Shpilman, unveiling the rebrand at World Travel Market, said: “The rebranding mirrors the natural evolution of RateHawk.
“With a seven-year history, RateHawk has evolved from a B2B hotel-booking system into an advanced platform that offers one of the most extensive hotel supplies in the market and provides a comprehensive spectrum of travel services.
“Our aim is to liberate our partners from the challenges of navigating digitalisation on their own.
“RateHawk remains committed to tailoring its products to partners’ specific requirements. We develop tools that empower professionals to enhance the sale of travel services, introduce solutions that enable conducting business remotely, pioneer new payment methods, all while delivering exceptional service.
“Partners can rest assured they are not alone in their demanding profession – they are supercharged with top-tier products and professional assistance,”