Specialist operator Red Savannah has acquired US-based Italian villa provider Homebase Abroad for an undisclosed sum.
The first acquisition by the company will enable Red Savannah to expand its reach in the US, its second-largest market representing 45% of business.
All Homebase Abroad bookings will switch to Red Savannah on January 1, 2022 with founder and director Mara Solomon remaining closely involved as an ‘ambassador’.
Red Savannah founder and chief executive George Morgan-Grenville said: “We have looked at several opportunities over recent years but Homebase Abroad was the first business we felt was properly aligned from both a philosophical and demographic standpoint.
“We are very excited about this acquisition which offers stunning new villa options in Italy to our clients, and a vastly expanded portfolio of luxury villas and custom vacations to Homebase Abroad’s clients.”
Soloman added: “We have had a thrilling 26 years of being a leader in setting standards for villa travel in Italy focused on ensuring our guests have the best vacation of their lives.
“We are delighted Red Savannah has honoured our success by acquiring our company. They have our complete confidence and we know they will take the same good care of our guests and our owners as we have.
“Our clients will benefit from Red Savannah’s expertise not only in Italy but in the most desirable villa destinations worldwide especially now that villa travel has become an ideal vacation format.”