The first post-pandemic online advertising campaign has been instigated by the Israel Government Tourist Office.
The £2 million promotion highlights the potential for travellers to visit Tel Aviv and Jerusalem in one trip.
The new Youtube video will be promoted in the US, UK, France, Germany and Italy across multiple platforms including Google, Facebook, Instagram and TikTok.
Sharon Ehrlich Bershadsky, director of the Israel Government Tourist Office in London, said: “After a tricky two years for travel, we’re pleased to launch our new online advertising campaign spreading the news that Israel has opened its borders to foreign travellers.
“We look forward to welcoming visitors to experience our incredible country once again – from the beautiful coast of Tel Aviv to the rich history of Jerusalem, Israel has so much to offer and explore.”